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Say hello to your complete A-Z guide to setting up your biz as an independent stylist!
Get the administrative part of your suite or chair rental business squared away so you can spend less time figuring out logistics and more time enjoying the freedom of your self employed life!
Are you telling yourself...
“I'm tired of just winging it when it comes to my biz” →
Great! You're in the right place. This blueprint will literally hold your hand through each step of getting all the business-y parts of your business in order.
“I’m not ready to be self employed!” →
There's a chance you might just be scared, which is okay because we can be scared and work towards our goals at the same time!
“What if I don’t make enough money behind the chair as an independent stylist?!” →
Have you really crunched the numbers yet?! There's a good chance you could be making MORE money right now PLUS your opportunity for growth will be in your own hands!
“What if my clients don’t follow me?” →
I have yet to see this happen with any of my students. The more likely thing is that your clients will be so excited to support you in this next step of your career!
Trust me, because I've been there!
Working 5 days a week on a schedule I had no control over, bringing home barely enough money to cover my rent, wondering how the heck anyone ever pays off their student loans, and wishing my day to day in the salon felt just a liiiittle more exciting and creative than it was feelin'.
And then in 2016, I finally took the leap!
And since then, I've not only established all the ins and outs of owning a business an independent stylist but I've been able to make 6-figures each year while only working 3 days a week in the salon.
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I've been able to pay off all of my debt and build a savings account and a retirement fund that provides me with a feeling of security.
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I don't miss anyone's birthdays anymore, I'm able to trek the 500 miles home to see my family during the holidays, I take trips whenever makes the most sense for me and best of all, I actually have time to take care of me (which in turns makes me a happier, more creative stylist)!
Imagine a life where . . .
☑ You've checked every box in the admin side of your biz
☑ Your business is as automated as possible
☑ And you know your numbers inside and out
NOT ONLY IS ALL OF THIS POSSIBLE, I'VE ALREADY DONE IT!
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AND THE BEST PART?
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I'VE PACKAGED IT ALL UP IN A STEP BY STEP PROCESS FOR YOU TO BE ABLE TO GET THERE MUCH FASTER THAN IF YOU WERE TO TRY TO PIECE MEAL IT ALL ON YOUR OWN
WELCOME TO
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The Blueprint is here to guide you through...
→UNDERSTANDING ALL OF THE INS AND OUTS OF YOUR BUSINESS FINANCES
→MAKING YOUR BUSINESS LEGIT (AKA ALL THE BORING LEGAL STUFF)
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→PUTTING ALL OF THE SYSTEMS AND AUTOMATIONS IN PLACE TO MINIMIZE YOUR ADMIN WORK AS MUCH AS POSSIBLE
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→SIMPLIFYING YOUR MARKETING IN ORDER TO KEEP NEW CLIENTS COMING IN AND YOUR BOOKS FILLED TO THE BRIM!
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What's included:
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MODULE ONE:
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Planning + Prep
You will dissect what your current numbers are and how that will translate into being self employed. You will understand what all of your start up costs and recurring operating expenses will be.
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Here's what the lessons in your module will be:
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1: What Is Your Why?
2: Projected Expenses: Start Up Costs
3: Projected Expenses: Recurring Expenses
4: Know Your Numbers: Gross Income
5: Know Your Numbers: Net Income
6: Client Communication
MODULE TWO:
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Legitimize Your Biz
You will learn the business side of your business, like what taxes will look like, what permits and licenses you will need, and how to manage your money as a business owner.
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Here's what the lessons in your module will be:
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1: Licensing, Permits and Insurance
2: Banking
3: Taxes
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MODULE THREE:
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Systems + Automations
You will learn what systems to put in place in order to automate as much as you're able to so you can spend as little time as possible in the admin side of your business.
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Here's what the lessons in your module will be:
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1: Pricing
2: Deposits, Cancellation Fees and Waivers
3: Online Booking and POS Setup
4: Online Booking for Existing Guests
5: Online Booking for New Guests
6: Inventory
MODULE FOUR:
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Culture
In this module we will explore the different ways you can fine tune the culture of your space, how your guests experience can be enhanced and how you can nurture your personal and professional growth while maintaining healthy boundaries in your business.
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Here's what the lessons in your module will be:
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1: Education + Community
2: Boundaries
3: Intentions + Accountability
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MODULE FIVE:
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Marketing
You will learn how to efficiently market yourself in order to get more clients in your chair. The focus is not to grow your followers but to grow your local reach in order to get real life paying people coming to see you.
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Here's what the lessons in your module will be:
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1: Branding
2: Take Better Hair Photos + Videos
3: Platform Priorities
4: Google My Business
5: Yelp
6: Instagram Setup + Daily Operations
AND BECAUSE I JUST CAN'T HELP MYSELF, YOU'LL GET ALL OF THESE BONUSES TOO, ON THE HOUSE!
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Take the guesswork and the emotion out of configuring your prices by using a straight forward formula, complete with a video tutorial and a spreadsheet for you to tailor to your own biz!
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Client Communication Templates
No more sweating through your apron when it comes to the tough conversations with clients like raising your prices or charging a cancellation fee and no more forgetting to gather important information before taking a new client. These templates will make it easy to communicate in a kind but firm and thorough way with your clients!
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Operating Expenses Checklists
This one is a two in one! You'll get a provisional start up costs checklist to make sure you don't forget anything before opening your suite or renting your chair and you will also get a provisional recurring operating expenses checklist to be sure you are 100% clear on what your business will or is costing you!
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Pricing Calculation Template
YOU CAN CHOOSE FROM TWO PAYMENT OPTIONS - PAY IN FULL OR SPLIT IT INTO 4 EASY PAYMENTS WITHOUT PAYING EXTRA!​
Feel free to change your mind!
Try it and apply it! Give yourself 14 days. If you still aren’t feelin it after putting these methods to work, no worries! I got you with my 100% money back guarantee.
DON'T JUST TAKE MY WORD FOR IT!
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Emma Findley
@goemmago
Don't spend months (or years) piecemealing it all together.
I'VE TAKEN EVERYTHING I'VE LEARNED OVER THE LAST 6+ YEARS OF BUILDING A SUCCESSFUL BUSINESS AS A SELF EMPLOYED STYLIST AND PACKAGED IT UP INTO AN EASY STEP BY STEP PROCESS SO THAT YOU CAN GET THERE FASTER THAN I EVER DID!
FAQ'S
How long will I have access to the course? Does it expire?
You get lifetime access to your course! It never expires, which means that when I add new content or make any adjustments, you get instant access to any upgrades as well!
Can I go at my own pace?
Life is buuuusy, I get it! That's why I decided to create this course for you online! You can take all the time you need, rewatch, pause, slow down or speed it up. The pace is yours to choose!
I'm already a Self Employed Stylist but haven't quite wrapped my head around the business side of things. Will this course benefit me?
Short answer: YES! So many of us stylists take the leap to self employment without so much as batting a lash at the actual business side of things, usually because it's too overwhelming to even begin to think about. I get it, hair school didn't prepare us these things! This course is 100% focused on helping you put the proper systems in place to run a legit biz as a stylist whether you are just starting out or you're already in the thick of it.
I don't know if I want to get my own studio or rent a chair, will this course help me with either option?
Yep! This course is for studio owners and chair renters alike. I cover aspects of both business models throughout the course!
What if I have questions as I'm moving through the course?
I'm here for ya! I'll be popping in to the course community group every week to help with any questions you might have, and you might even be able to connect with other Self Employed Stylists in your area!
You've been ready, you just need a hand. . . I got you!
GET COMPLETE ACCESS TO:
☑ Planning + Prep Module
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☑ Legitimize Your Biz Module
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☑ Systems + Automations Module
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☑ Culture Module​
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☑ Marketing Module
☑ Pricing Calculation Template
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☑ Client Communication Templates
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☑ Provisional Prep Lists
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☑ Course Workbook
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☑ Action Plans For Each Lesson